Privacy & Measurement

MarginSmith Profit Check campaign landing (go.marginsmith.ai)

This page explains, in plain terms, what this campaign landing page does with information when you visit and take the free Profit Check. It describes this landing page specifically; the full, governing MarginSmith Privacy Policy is linked at the end.

1. Campaign attribution (first-party)

If you arrive from an ad, this page reads a short, fixed list of campaign tags from the web address — the standard utm_source, utm_medium, utm_campaign, utm_content, utm_term, the Facebook click id fbclid, and MarginSmith campaign tags ms_hook, ms_trade, ms_lp — and passes them along to the MarginSmith app so we can understand which ads bring contractors here. Only those named tags are carried; anything else in the address is ignored. No Profit Check answers, financial details, job costs, or account information are collected by this landing page.

2. Optional Meta (Facebook) measurement

With your permission, this page uses Meta’s measurement tool (the Meta Pixel) to help us see which ads lead to a completed Profit Check. When allowed, it records a page view and a single button-click event and sets Meta measurement cookies. It is never sent your Profit Check answers, Margin Risk Profile, job or financial figures, or customer details. The free Profit Check works exactly the same whether or not you allow measurement.

3. Your choices — allow, decline, or withdraw

When you first visit, a banner asks whether to allow measurement. If you decline, no Meta Pixel loads and no Meta cookies are set.
You can change your choice at any time using the “Privacy & measurement choices” link in the page footer.
Withdrawing permission stops further measurement events; reloading the page with permission withdrawn starts a fresh, measurement-free session.

4. Cookies & identifiers used here

Meta _fbp / _fbc — set only after you allow measurement, to attribute an ad visit; scoped to the marginsmith.ai domain.
A local preference (ms_consent_v1) stored in your browser to remember your allow/decline choice. It stays in your browser and is not sent to advertisers.

The Profit Check is a self-assessment of your quoting and job-management process. It does not audit or verify your financial results, and this landing page does not collect your financial data.

5. The full MarginSmith Privacy Policy

For the complete MarginSmith privacy information — including the data MarginSmith handles inside the app, how to contact MarginSmith, and your choices — see the governing policy: marginsmith.ai/privacy.